BOARD MEMBERS
We are proud of our team, each member is unique and carries his vision and idea
Luiza Ave
CEO & FOUNDER
Al'Arabia Fashion Days.
MEROVING PRODUCTION
ceo@alarabiafashion.com
sponsor@alarabiafashion.com
Since 2016 Luiza is an international fashion-producer, Country Director of Arab Fashion Council in Russia and CIS countries, Ambassador of Beirut Fashion Week in Russia. Luiza founded LLC "Meroving Production" company operating in fashion and cinema industry. In 2014, she was
awarded the Gold Swallow in the nomination "The Best People of Russia" for her contribution to public and charitable activities. From 2009 to 2016 she worked on Russian Federal television channels: Channel 1, NTV, TVC, VGTRK, Ren-TV as a chief producer and producer of TV projects, talk-shows and documentaries. Luiza has 3 higher education: MSU (TV-journalist), RSHU (World economy), ICSR (psychology). Luiza speaks 4 languages: Russian, English, German and Armenian.
Lana Avye
Since 2016 Lana has been working with Arab Fashion Council, Beirut Fashion Week and Kuwait Fashion Week. Lana is the Director of international communications for several Russian brands. In addition to fashion-producing, Lana is engaged in tv and film producing, works on the main Federal
channels of Russia, is the Executive producer of the international project Meroving Production, as well as creative producer of Projust Production.
Tatiana Lebedeva
Financial Director


Tatiana has a successful experience in creation and management of startups and project management in the financial, economic, construction, scientific and educational sphere. The accumulated competence and practical experience allow Tatiana to ensure effective interaction with public authorities and control-supervisory structures, financial institutions and commercial partners. Responsible for the implementation of socially important tasks and for the commercial efficiency of the project.
Ekaterina Paukova
Communication Director

Representative of a number of European fashion houses in Moscow, co-owner of the premium
boutiques network MARIUM, a member of the Moscow Chamber Of Commerce, the Italian
Chamber of Commerce in Moscow, a member of the Expert Council of the Russian Buyers Union,
co-organizer of the Embassy Club
for cultural Events together with Embassies.
Maria Reznikova
PR-director

Ambassador of Luciano Parisi, Milan. Maria founded the international fashion project aimed at scaling the business of Russian fashion designers around the world - @the_Fabrika. The jury of the
oldest fashion contest "Catwalk", and also competitions "Baikal Podium", "Ethnomed"; and partner of seven fashion weeks in different countries. Participant of accelerator Fashion Futurum 2018 at
Mercedes-Benz Fashion Week.
Julia Safonova
Celebrity & VIP Advisor

Julia has extensive experience in foreign companies on special projects with VIP-companies in
Denmark, France and England. In Russia, Julia led the PR Department of the professional community of independent Directors, organized oil weeks, innovation forum and other strategically important projects and exhibitions. In addition, Julia also worked in television and film. Julia has 2 higher education, graduated from the Academy of public service under the President of the Russian
Federation, and the Russian State University of Cinematography. S. A. Gerasimov.
Yassa
Ambassador in Riyadh
(Kingdom of Saudi Arabia)
Yassa is a fashion columnist for luxury Style Magazine, which is published in Kuwait and the UAE.
Yassa lives between Riyadh (KSA) and Istanbul (Turkey) and works directly with an impressive
number of designers from the Middle East, and in particular with brands from Saudi Arabia. For the
last 5 years, Yassa has been organizing fashion shows for Arab designers in Saudi Arabia, promoting brands in the Middle East, as well as personal shopping for VIP customers in GCC countries. Yassa cooperates with the British Embassy in Saudi Arabia and specializes in working with British brands.