19-21 October


19-21 October
FIRST Russian project of the international scale in fashion industry to strength the cultural and business relationships between Russia and Middle East countries.
Launched in 2002 UAE, Amato, which means 'beloved' in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region's fashion elite. Inviting UAE's beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like 'inspiring, intriguing and innovative' are only a few of the compliments showered by Amato's discerning clientele on Creative Director Furne One. Amato is UAE's first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house.
Our Headliners
will close
21th of October 2018 in Moscow
Seeking his own career track ever since he was a child, his love of art lead him to fashion school and abundantly opening the door into fashion industry. Thus creating his own brand: Nicolas Jebran, making it a unique aspect of what he believes to be a futuristic thinking & interpretation of fashion. Renown worldwide, and in the Arab world, Jebran marked his journey with local and international awards, and dressed up celebrities all over the globe. Creating themed outfits, making designs that can tell a complete story; inspired by nature, by architecture and fascinated by the utmost details in creation.
"It's a matter of perspective, of admiring the greatness, of reflecting the culture & of acquiring traits that keep you moving." Nicolas Jebran
will open
19-th of October 2018 in Moscow
We are proud of our team, each member is unique and carries his vision and idea
We are proud of our team, each member is unique and carries his vision and idea
Luiza Ave
Al'Arabia Fashion Days.
Since 2016 Luiza is an international fashion-producer, Country Director of Arab Fashion Council in Russia and CIS countries, Ambassador of Beirut Fashion Week in Russia. Luiza founded LLC "Meroving Production" company operating in fashion and cinema industry. In 2014, she was
awarded the Gold Swallow in the nomination "The Best People of Russia" for her contribution to public and charitable activities. From 2009 to 2016 she worked on Russian Federal television channels: Channel 1, NTV, TVC, VGTRK, Ren-TV as a chief producer and producer of TV projects, talk-shows and documentaries. Luiza has 3 higher education: MSU (TV-journalist), RSHU (World economy), ICSR (psychology). Luiza speaks 4 languages: Russian, English, German and Armenian.
Lana Avye
Since 2016 Lana has been working with Arab Fashion Council, Beirut Fashion Week and Kuwait Fashion Week. Lana is the Director of international communications for several Russian brands. In addition to fashion-producing, Lana is engaged in tv and film producing, works on the main Federal
channels of Russia, is the Executive producer of the international project Meroving Production, as well as creative producer of Projust Production.
Tatiana Lebedeva
Financial Director

Tatiana has a successful experience in creation and management of startups and project management in the financial, economic, construction, scientific and educational sphere. The accumulated competence and practical experience allow Tatiana to ensure effective interaction with public authorities and control-supervisory structures, financial institutions and commercial partners. Responsible for the implementation of socially important tasks and for the commercial efficiency of the project.
Ekaterina Paukova
Communication Director
Representative of a number of European fashion houses in Moscow, co-owner of the premium
boutiques network MARIUM, a member of the Moscow Chamber Of Commerce, the Italian
Chamber of Commerce in Moscow, a member of the Expert Council of the Russian Buyers Union,
co-organizer of the Embassy Club
for cultural Events together with Embassies.
Maria Reznikova
Ambassador of Luciano Parisi, Milan. Maria founded the international fashion project aimed at scaling the business of Russian fashion designers around the world - @the_Fabrika. The jury of the
oldest fashion contest "Catwalk", and also competitions "Baikal Podium", "Ethnomed"; and partner of seven fashion weeks in different countries. Participant of accelerator Fashion Futurum 2018 at
Mercedes-Benz Fashion Week.
Julia Safonova
Celebrity & VIP Advisor
Julia has extensive experience in foreign companies on special projects with VIP-companies in
Denmark, France and England. In Russia, Julia led the PR Department of the professional community of independent Directors, organized oil weeks, innovation forum and other strategically important projects and exhibitions. In addition, Julia also worked in television and film. Julia has 2 higher education, graduated from the Academy of public service under the President of the Russian
Federation, and the Russian State University of Cinematography. S. A. Gerasimov.
Ambassador in Riyadh
(Kingdom of Saudi Arabia)
Yassa is a fashion columnist for luxury Style Magazine, which is published in Kuwait and the UAE.
Yassa lives between Riyadh (KSA) and Istanbul (Turkey) and works directly with an impressive
number of designers from the Middle East, and in particular with brands from Saudi Arabia. For the
last 5 years, Yassa has been organizing fashion shows for Arab designers in Saudi Arabia, promoting brands in the Middle East, as well as personal shopping for VIP customers in GCC countries. Yassa cooperates with the British Embassy in Saudi Arabia and specializes in working with British brands.
Designers from the Middle East will present their
collections in the Petroff Palace
Arab designers
Worldwide famous international designers from Arab countries
Russian designers creating East-style collections
Producers of goods and services from Russia and Middle East countries in show room zones
DAY 2 / October 20
DAY 3 / October 21
Opening Ceremony - 17:30
Show 1 - 18:00
Show 2 - 18:30
Show 3 - 19:00
Start - 17:30
Start - 17:30
Show 13 - 17:30
Show 14 - 18:00
Show 15 - 18:30
DAY 1 / October 19
Show 7 - 17:30
Show 8 - 18:00
Show 9 - 18:30

Fashion Awards and Gala-dinner
Show 10 - 20:30
Show 11 - 21:00
Show 12 - 21:30
After - party
Show 4 - 20:30
Show 5 - 21:00
Show 6 - 21:30
Show 16 - 20:30
Show 17 - 21:00
Show 18 - 21:30
Gala Closing Ceremony - 22:00 in Soho Rooms
October 21 22:30
The event will be covered by more than 50 accredited Russian and international media
Official press-conference for Media
15 October / 1 p.m.
at Digital business space
Address: 47 Pokrovka, Moscow
The event will take place in the Mansion of Saltykov – Chertkov
Mansion of Saltykov-Chertkov is a gem of Russian architecture, located in the modern downtown of Moscow. With the full preservation of the historical appearance after the reconstruction Mansion was re-equipped with all modern trends and now it is a unique exhibition complex.
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East style is a combination of fashion, style and femininity in one image.

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For sponsors
For designers
For media
Acreditation till 05.10.18
Acreditation till 03.10.18
Acreditation till 10.10.18
Letter from the Department of Science, industrial policy and entrepreneurship of Moscow
Letter of guarantee from the designer AMATO
Letter of guarantee from designer NIKOLAS JABRAN
Письмо Генеральному директору «Мерседес-Бенц Рус»
Письмо генеральному директору ООО «Фирдаус»
Letter from ARB
Garantee letter of Moscow Export Center
Our partners
Whom we trust the high quality of events
Register for open FASHION PANEL
18 October 2018

5 p.m. – 9 p.m.

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